ActiveCampaign vs Kit
Updated 2026-09-03
Verdict
ActiveCampaign ($15/month) — pick for marketing automation with 900+ integrations. Kit ($33/month with a free tier) — pick for free tier with up to 10,000 subscribers and unlimited landing pages.
| Pricing | ActiveCampaign | Kit |
|---|---|---|
| Pricing | 15 USD | 33 USD |
| Free tier | No | Yes |
| Platforms | Web, iOS, Android | Web, iOS, Android |
ActiveCampaign — Pros
- Marketing automation with 900+ integrations
- Built-in CRM and predictive sending
- 14-day free trial (no card required)
Kit — Pros
- Free tier with up to 10,000 subscribers and unlimited landing pages
- Creator plan at $33/month billed yearly adds automations and integrations
- Commerce features for selling digital products and subscriptions
ActiveCampaign — Cons
- No permanent free plan; Starter starts at $15/mo
- Price scales with contact count
Kit — Cons
- Pay yearly to unlock advertised prices — month-to-month is more expensive
- Transaction fee (3.5% + 30¢) on digital product sales
- Pro plan at $66/month is required for advanced engagement scoring
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FAQ
Is ActiveCampaign cheaper than Kit?
ActiveCampaign starts at 15 USD (checked 2026-09-03); Kit starts at 33 USD (checked 2026-09-03). Check the current pricing page for the latest tiers.
Do ActiveCampaign and Kit have a free plan?
ActiveCampaign does not offer a free tier; Kit offers one.
What platforms does ActiveCampaign vs Kit support?
ActiveCampaign is available on Web, iOS, Android. Kit is available on Web, iOS, Android.
Are ActiveCampaign and Kit in the same category?
Yes. Both ActiveCampaign and Kit are classified as marketing tools.