ActiveCampaign vs HubSpot
Updated 2026-09-03
Verdict
HubSpot offers a genuinely free CRM with up to 2,000+ integrations (paid from $20/month); ActiveCampaign (Starter from $15/month billed annually, 14-day trial, no free plan) focuses on deeper marketing automation with predictive features. HubSpot for an all-in-one free CRM start; ActiveCampaign for richer automation.
| Pricing | ActiveCampaign | HubSpot |
|---|---|---|
| Pricing | 15 USD | 0 USD |
| Free tier | No | Yes |
| Platforms | Web, iOS, Android | Web, iOS, Android |
ActiveCampaign — Pros
- Marketing automation with 900+ integrations
- Built-in CRM and predictive sending
- 14-day free trial (no card required)
HubSpot — Pros
- Free CRM with contact management
- 2,000+ app integrations
- Marketing, sales, and service hubs in one platform
ActiveCampaign — Cons
- No permanent free plan; Starter starts at $15/mo
- Price scales with contact count
HubSpot — Cons
- Starter plan costs $20/mo (annual billing)
- Professional plan jumps to $890/mo plus onboarding fee
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FAQ
Is ActiveCampaign cheaper than HubSpot?
ActiveCampaign starts at 15 USD (checked 2026-09-03); HubSpot starts at 0 USD (checked 2026-09-03). Check the current pricing page for the latest tiers.
Do ActiveCampaign and HubSpot have a free plan?
ActiveCampaign does not offer a free tier; HubSpot offers one.
What platforms does ActiveCampaign vs HubSpot support?
ActiveCampaign is available on Web, iOS, Android. HubSpot is available on Web, iOS, Android.
Are ActiveCampaign and HubSpot in the same category?
Yes. Both ActiveCampaign and HubSpot are classified as marketing tools.