Kit vs Mailchimp
Updated 2026-09-03
Verdict
Kit ($33/month with a free tier) — pick for free tier with up to 10,000 subscribers and unlimited landing pages. Mailchimp ($13/month with a free tier) — pick for free plan for up to 250 contacts and 500 sends per month.
| Pricing | Kit | Mailchimp |
|---|---|---|
| Pricing | 33 USD | 13 USD |
| Free tier | Yes | Yes |
| Platforms | Web, iOS, Android | Web |
Kit — Pros
- Free tier with up to 10,000 subscribers and unlimited landing pages
- Creator plan at $33/month billed yearly adds automations and integrations
- Commerce features for selling digital products and subscriptions
Mailchimp — Pros
- Free plan for up to 250 contacts and 500 sends per month
- Essentials plan from $13 per month
- Marketing automation flows, templates and audience tools
Kit — Cons
- Pay yearly to unlock advertised prices — month-to-month is more expensive
- Transaction fee (3.5% + 30¢) on digital product sales
- Pro plan at $66/month is required for advanced engagement scoring
Mailchimp — Cons
- Paid plan price scales with contact count
- Email send limits capped by plan contact tier
Read the full reviews
FAQ
Is Kit cheaper than Mailchimp?
Kit starts at 33 USD (checked 2026-09-03); Mailchimp starts at 13 USD (checked 2026-09-03). Check the current pricing page for the latest tiers.
Do Kit and Mailchimp have a free plan?
Both Kit and Mailchimp offer — see the comparison table above.
What platforms does Kit vs Mailchimp support?
Kit is available on Web, iOS, Android. Mailchimp is available on Web.
Are Kit and Mailchimp in the same category?
Yes. Both Kit and Mailchimp are classified as marketing tools.