Mailchimp

Email marketing and marketing automation platform by Intuit, used to build audiences, send campaigns and automate customer journeys.

Pricing: 13 USD · Updated 2026-09-03

marketing

Pros

Free plan for up to 250 contacts and 500 sends per month
Essentials plan from $13 per month
Marketing automation flows, templates and audience tools

Cons

Paid plan price scales with contact count
Email send limits capped by plan contact tier

Alternatives

Kit ActiveCampaign HubSpot Mailchimp vs Kit Mailchimp vs ActiveCampaign Mailchimp vs HubSpot Mailchimp vs Semrush Mailchimp vs Ahrefs

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HubSpotAll-in-one CRM platform for marketing, sales, and customer service with a genuinely free tier.ActiveCampaignCustomer experience automation platform combining email marketing, marketing automation, and a built-in CRM for omnichannel campaigns.HootsuiteSocial media management platform to schedule posts, monitor brands, and analyze performance across multiple networks from one dashboard.BufferSimplified social media scheduling and publishing tool with a generous free plan and affordable paid tiers for creators and small teams.SemrushAll-in-one marketing platform for SEO, content marketing, competitor research, paid media and social media management.AhrefsSEO and marketing platform built around the second-most active web crawler, with site audit, keyword research and competitor analysis.

FAQ

Does Mailchimp have a free plan?

Yes. Mailchimp's Free plan supports up to 250 contacts and 500 sends per month; the paid Essentials plan starts at $13 per month (price checked 2026-09-03).

What is Mailchimp mainly used for?

Mailchimp is an email marketing and marketing automation platform used to build audiences, send campaigns and automate customer journeys.

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Pros

Cons

Alternatives

More marketing tools

FAQ

Does Mailchimp have a free plan?

What is Mailchimp mainly used for?

Related guides

Pros

Cons

Alternatives

More marketing tools

FAQ

Does Mailchimp have a free plan?

What is Mailchimp mainly used for?

Related guides