HubSpot vs Mailchimp
Updated 2026-09-03
Verdict
HubSpot offers a genuinely free CRM with contact management and 2,000+ integrations, paid from $20/month; Mailchimp's free plan covers up to 250 contacts, with Essentials from $13/month for email-focused marketing. Choose HubSpot for an all-in-one CRM; choose Mailchimp for focused email marketing.
| Pricing | HubSpot | Mailchimp |
|---|---|---|
| Pricing | 0 USD | 13 USD |
| Free tier | Yes | Yes |
| Platforms | Web, iOS, Android | Web |
HubSpot — Pros
- Free CRM with contact management
- 2,000+ app integrations
- Marketing, sales, and service hubs in one platform
Mailchimp — Pros
- Free plan for up to 250 contacts and 500 sends per month
- Essentials plan from $13 per month
- Marketing automation flows, templates and audience tools
HubSpot — Cons
- Starter plan costs $20/mo (annual billing)
- Professional plan jumps to $890/mo plus onboarding fee
Mailchimp — Cons
- Paid plan price scales with contact count
- Email send limits capped by plan contact tier
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FAQ
Is HubSpot cheaper than Mailchimp?
HubSpot starts at 0 USD (checked 2026-09-03); Mailchimp starts at 13 USD (checked 2026-09-03). Check the current pricing page for the latest tiers.
Do HubSpot and Mailchimp have a free plan?
Both HubSpot and Mailchimp offer — see the comparison table above.
What platforms does HubSpot vs Mailchimp support?
HubSpot is available on Web, iOS, Android. Mailchimp is available on Web.
Are HubSpot and Mailchimp in the same category?
Yes. Both HubSpot and Mailchimp are classified as marketing tools.